Geet, Unirich Jewellery Ltd., Hong Kong

The Challenge

With over 45 years in business, Unirich Jewellery Ltd. operates as both a wholesaler and manufacturer — meaning a high volume of pieces moving in and out every week. Photographing that inventory was a slow, resource-heavy process. The team relied on a traditional camera box and DSLR setup, with every image edited manually afterward.

The bigger problem wasn't just time — it was scale. New designs, new styles, constantly cycling through. As Geet put it: "It's a good feeling to be able to do it fast rather than having to wait — me as a boss sitting there having to wait to see my own pieces because they're stuck in the photography process."

GemLightbox's Role

Geet has been a GemLightbox customer since the very first generation — upgrading through multiple versions over the past five to six years. When the GemLightbox Max was introduced, it addressed a specific gap: Unirich Jewellery specialises in larger pieces — hanging earrings, statement necklaces — that previous versions couldn't fully accommodate.

Beyond the larger shooting area, the team also leans on GemLightbox's AI features for their trade show marketing, using them to enhance photos and generate model images for advertising.

"The AI features — we use them to upgrade the photos, to make them more lifelike, to create model images. It works for us."

The ease of adoption also mattered. For a business running at volume, onboarding staff quickly is essential. Geet describes the learning curve as minimal: "Very, very easy — for anyone who can use basic computer software."

The Results

  • Significantly faster photography workflow across a high-volume wholesale and manufacturing operation

  • Larger pieces — hanging earrings, big necklaces — now photographed without compromise

  • Manual editing eliminated, reducing time and effort per product

  • AI features in active use for trade show advertising and model image creation

  • Easy enough for any team member to pick up with minimal training

Unirich Jewellery Ltd. has grown with GemLightbox across multiple product generations — and the GemLightbox Max is now their answer for every piece in the range.